Your presence either online or in print is based on a first impression. A good logo design tells the potential customer some very important things very quickly. By looking at your logo they can tell if your a progressive company, a conservative company, one looking to expand or one that just needs work. The time spent in your logo design is some of the most important time you can spend in your businesses image. All those things I listed are determined subconsiously in the first 2 seconds when someone looks at your business card or logo. Don't take logo design lightly, a logo should direcly reflect your companies personality.